The days of anonymously surfing the Internet have been over for awhile, but things are about to get even less anonymous online very soon. As we’ve already touched on before – Facebook is seeking to control your online identity through their Open Graph technology. You can see the early signs of it in Facebook Connect – where you can log into other sites (including this one) with your Facebook credentials. Although convenient for web site owners and visitors alike, it’s providing Facebook with a very complete picture of your online habits, which they are then using to target you with more relevant ads.
Now we see Obama pushing for a single digital identity for every American citizen. If this sounds creepy to you, that’s because it is. If this sounds like something you think will never be allowed to happen, you’ve been living on another planet these last 10 years. It’s not a matter of it will happen, but rather – how will they sell it to the American people. Well, thanks to this recent White House Press Release, we have the answer.
We Just Want To Protect You
This new digital identity will be as mandatory and universally accepted as your drivers license is within 10 years. The official reason for their interest in mandating a digital identity is to protect you from identity theft. The real reason for it however, is so you and your browsing/spending habits can be meticulously tracked in order for Internet Marketers (like us) to take advantage of you. Although our bankers will love this, universal loss of privacy is a steep price to pay.
National Strategy for Trusted Identities in Cyberspace (NSTIC)
Like everything else the Government creates, this sounds too Orwellian to be true. Unfortunately, it’s very real and if past history is any guide – there ain’t a damn thing the American population will do about it. Odd that this new initiative was announced a few day before Obama’s visit to Facebook. Based on what we know about Facebook’s intentions to control our online identities through a universal log-in, we can safely assume this is probably not a coincidence. Here’s a fun quote that you can conclude what you’d like from:
“There are two key points about this strategy: First, this is NOT a government-mandated, national ID program; in fact, it’s not an identity ‘program’ at all,” said Leslie Harris, president of the Center for Democracy & Technology, in a statement today. “Second, this is a call by the administration to the private sector to step up, take leadership of this effort and provide the innovation to implement a privacy-enhancing, trusted system.”
It doesn’t take much reading between the lines to see that The White House is giving Facebook the go ahead. Get ready to obtain your “non-mandated”, but totally-required-if-you-want-to-do-anything-online, digital identity.
Category: Industry News