Featured Articles

  • Big Changes Coming From Google in 2012

    Big Changes Coming From Google in 2012

    SEO is dead. OK, not quite dead, but Google is rolling out some changes that will completely alter how SEO is done and we’re not talking about Panda-type algorithm updates. For anybody that still believes that “Don’t be Evil” bullshit, get ready to watch Google spread its wings in 2012 as it shrinks the Internet. [...]

    December 30, 2011 | 0 Comments More
  • IMGrind Marketing Forum Review

    IMGrind Marketing Forum Review

    IMGrind is a membership-only marketing forum started about 2 months ago by Ralph Ruckman (AKA “Ruck”) and Ryan Gray. I generally have a problem with paid forums and membership sites because they tend to be guru-heavy but lacking in substance. However, I have known Ruck since starting in Internet Marketing a few years ago and [...]

    August 12, 2011 | 0 Comments More
  • Google Quality Score – PPC Case Study

    Google Quality Score – PPC Case Study

    If you’re reading this, you already think you know what Google’s Quality Score is, or at least have some concept of it’s purpose on the AdWords platform. This article will aim to shed light on a few things you may not have known about the impact of Quality Scores in AdWords. Google scores every single [...]

    May 26, 2011 | 0 Comments More
  • Internet Marketing for Local Business

    Internet Marketing for Local Business

    The holy grail of Internet Marketing is to find a scalable way to manage the online advertising efforts of the millions of small businesses around the world. There are many reasons why this has yet to be achieved, but with some of the new technologies on the horizon this appears to be something that will [...]

    May 9, 2011 More
  • Get Ready For Your Digital Identity

    Get Ready For Your Digital Identity

    The days of anonymously surfing the Internet have been over for awhile, but things are about to get even less anonymous online very soon. As we’ve already touched on before – Facebook is seeking to control your online identity through their Open Graph technology. You can see the early signs of it in Facebook Connect [...]

    April 22, 2011 More

Industry News

Big Changes Coming From Google in 2012

Big Changes Coming From Google in 2012

SEO is dead. OK, not quite dead, but Google is rolling out some changes that will completely alter how SEO is done and we’re not talking about Panda-type algorithm updates. For anybody that still believes that “Don’t be Evil” bullshit, get ready to watch Google spread its wings in 2012 as it shrinks the Internet. [...]

December 30, 2011 | 0 Comments More
How Google Killed Facebook

How Google Killed Facebook

The Beginning of the End for Facebook This time last year, Facebook seemed to be perfectly positioned to literally “own the Internet”. They had managed to do something that no other site had ever really tried to do, and that was to essentially end anonymity on the Internet. After all, part of what made the [...]

August 22, 2011 | 0 Comments More
AdCenter – Improved Bing and Yahoo Traffic Tools

AdCenter – Improved Bing and Yahoo Traffic Tools

AdCenter is the most under utilized paid advertising platform I know of. They’ll never deliver the quantity you’ll get from Google, but depending on your niche you might be surprised to find that you can get much higher converting traffic at a fraction of the cost. There’s been some hiccups since MSN took over search [...]

July 13, 2011 | 0 Comments More
QR Codes Are Dead – Google Backs NFC for Smartphones

QR Codes Are Dead – Google Backs NFC for Smartphones

Those creepy, futuristic looking multidimensional barcodes that have begun to pop-up are already on their way out. With one quiet decision, Google has rendered the technology essentially obsolete. OK, maybe not obsolete, but the grand future of QR Codes Looks like they’ll be relegated to essentially what old fashioned bar codes are used for – [...]

July 12, 2011 | 0 Comments More
Facebook Ad Manager and Audience Funnels

Facebook Ad Manager and Audience Funnels

Facebook new and improved Ad Manager has some very interesting new data available to advertisers. In addition to the standard metrics we all know and love, such as CPM, CTR, CPC etc. they’ve added social performance indicators such as for post-conversion acts such as “Likes”, App Installs etc. within the following 24 hours. This is [...]

May 26, 2011 | 2 Comments More

Case Studies

Remarketing with Google Display Network

Remarketing with Google Display Network

If you aren’t remarketing you’re leaving money on the table. Now that we’ve got that out of the way, maybe I should explain what it is, in case you don’t know. Remarketing is simply showing ads to a visitor that didn’t convert when they came to your site. It can seem kind of stalker-ish when [...]

July 18, 2011 | 0 Comments More
Improve Page Speed to Increase Profits

Improve Page Speed to Increase Profits

This is just a quick reminder of the importance of site speed in your internet marketing efforts. We’ve already talked about how site speed is one of the factors used in the “Page Load” multiplier of Google’s Search Results algorithm. However, aside from playing nice with Google, there is another reason to focus on Page [...]

July 11, 2011 | 0 Comments More
Section Targeting your Sites for AdSense

Section Targeting your Sites for AdSense

We did a recent case study involving the use of the section targeting parameters for Google AdSense and were pleasantly surprised by the results. First, for anyone that isn’t aware of what section targeting is, allow me to explain. Many sites have different sections of particular pages that are there either for design purposes, user [...]

June 15, 2011 | 0 Comments More
9 Secrets to Great Copywriting

9 Secrets to Great Copywriting

Great copywriting can make or break an advertising campaign, so it’s very important for any Internet Marketer to master these 9 Copywriting tips in order to write more effective copy. The biggest reason you need to be a good copywriter online is because there are millions of websites fighting for people’s attention so you’re gonna [...]

May 27, 2011 | 0 Comments More
Google Quality Score – PPC Case Study

Google Quality Score – PPC Case Study

If you’re reading this, you already think you know what Google’s Quality Score is, or at least have some concept of it’s purpose on the AdWords platform. This article will aim to shed light on a few things you may not have known about the impact of Quality Scores in AdWords. Google scores every single [...]

May 26, 2011 | 0 Comments More

Other Recent Posts

Google AdWords – Official Instruction Videos

Google AdWords – Official Instruction Videos

If you’re just getting started trying your hand at advertising on the Google AdWords platform, be sure to check out the instructional videos on their Youtube channel. They have a series of official videos covering everything from the basics – like this video about your first week using AdWords: Or this one explaining how to [...]

July 15, 2011 | 0 Comments More
StumbleUpon Paid Discovery Provides Cheap Clicks

StumbleUpon Paid Discovery Provides Cheap Clicks

StumbleUpon is generally treated like the red-headed step child of the Social Network industry, but the reality is they are still around because they provide a unique way to experience new content online. They’ve been around for years, but their user base has continued to quietly grow while Facebook, Twitter and LinkedIn get all the [...]

May 25, 2011 | 0 Comments More
Internet Marketing and Mobile Advertising

Internet Marketing and Mobile Advertising

Google just came out with some interesting numbers regarding smartphone usage and interaction with advertising. They based their study around 5,000 adult smartphone users who regularly use their phones to access the Internet. They broke down users into three groups: Action-oriented searchers Local information seekers Purchase-driven shoppers Mobile Advertising and Search According to their numbers, [...]

May 8, 2011 More
Facebook Deals Paves Way For Facebook Credits

Facebook Deals Paves Way For Facebook Credits

Facebook has made no secret of their intention of creating a virtual currency to rival options like PayPal, and with the sheer size of their userbase, it would be foolish to dismiss them out of hand. However, just because a company has been around for awhile and doesn’t something well, doesn’t mean they will be [...]

May 4, 2011 More
Internet Ad Spend

Internet Ad Spend

This may not come as a surprise to anyone, but Internet ad spend is up, and going further up. Since this is the path we have chosen, that would make it happy-happy-joy-joy time for us in this industry. While most other sectors of the economy suffer under The Great Recession, we continue to see the [...]

April 21, 2011 More