If you’re just getting started trying your hand at advertising on the Google AdWords platform, be sure to check out the instructional videos on their Youtube channel. They have a series of official videos covering everything from the basics – like this video about your first week using AdWords: Or this one explaining how to [...]
StumbleUpon is generally treated like the red-headed step child of the Social Network industry, but the reality is they are still around because they provide a unique way to experience new content online. They’ve been around for years, but their user base has continued to quietly grow while Facebook, Twitter and LinkedIn get all the [...]
Google just came out with some interesting numbers regarding smartphone usage and interaction with advertising. They based their study around 5,000 adult smartphone users who regularly use their phones to access the Internet. They broke down users into three groups: Action-oriented searchers Local information seekers Purchase-driven shoppers Mobile Advertising and Search According to their numbers, [...]
Facebook has made no secret of their intention of creating a virtual currency to rival options like PayPal, and with the sheer size of their userbase, it would be foolish to dismiss them out of hand. However, just because a company has been around for awhile and doesn’t something well, doesn’t mean they will be [...]
This may not come as a surprise to anyone, but Internet ad spend is up, and going further up. Since this is the path we have chosen, that would make it happy-happy-joy-joy time for us in this industry. While most other sectors of the economy suffer under The Great Recession, we continue to see the [...]